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Customer service is crucial for attracting new clients as well as reinforcing relationships with your current clients. Excellent customer service is what many businesses strive to provide, but according to Teradata, just 41 percent of brand managers use consumer...
Sonic branding is one of the most commonly used marketing techniques today. Think about all the advertisements that you see on your television and streaming devices. How many of them had jingles or sounds that you recognize and associate with a brand? All these sounds...
The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...
A target market and a buyer persona may seem similar upon reading about them. They seem to address the same thing, but is there a difference between a target market and a buyer persona? What is a Target Market? By definition, a target market is a particular group of...
Get to Know Your Customer To better understand your buyer persona, extensive research is involved. The semi-fictional aspect comes into play when creating your brand's buyer persona(s). On top of all of the in-depth research that is conducted to understand your...
About one-third of people in the world are active on social media. Besides connecting people, businesses have found a way to increase brand awareness by using social platforms for inbound marketing. The following will provide an insight into everything you need to...
Blogs play a significant role in every industry. It can work as an advertisement to get people to visit your website and check out your products or services. With today's online user activity, blogging for your business is key to keeping an online identity,...
Proper marketing is essential for your business. It promotes brand awareness and also helps by reaching a broad customer base. Effective marketing can have a positive impact on the sales of your business. Adopting the right marketing strategies will give you an...
Brand personality is a thing that can make you stand out from your competitors. It also helps you to bring more customers and financiers to your side. Brand personality mostly covers the character traits of your organization. You have to possess a unique personality...
In this article, we do three things in order to create impactful brand messaging. We use brand archetypes and buyer personas to give us perspective and ideas. Then, we create messages that give value to our buyer personas with the tone of our brand archetypes. If you...