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As a business owner, it may be tempting to use stock photos on your website and the content that you provide. Stock photos are abundant on the web and many of them are either free or cheap for creative usage. All you need to do is go visit an online stock photo...
As the world becomes increasingly more digital, you have to consider moving your business online. If you are stuck in a traditional mindset of just having a business in one physical location, you may be missing out on many new leads and opportunities. Moving...
So, you’ve decided that you want to create a website for your business. A website presents all sorts of new opportunities for your business and is possibly one of the steps needed for your growth. There are many reasons why you should have a website. To create a...
As a service-based business, you are always thinking about your customers and clients first. You want to make sure they’re satisfied with your business so that they will keep coming back. Sometimes, you might be focused a bit too much on the customer and not enough on...
Many brands have a slogan that tells people what they are about and what they represent. It is a part of their brand identity, so they want to make sure it sends people the right message. That is why having a slogan is so important whenever you begin a new startup....
YouTube is one of the most popular and most visited websites in the world today. This means that there is an ample opportunity for you to promote your company and what you offer. 90% of people say that they discovered new brands and products on YouTube. YouTube is not...
One of the most important things to consider when making your website is choosing the right domain name. Choosing the right domain name, in the beginning, is very important to avoid any problems that can come with changing it. Changing your domain name is a very risky...
Having a mascot to use as an ambassador for your company or product can be very beneficial. A brand mascot gives your company a face to stand out amongst similar businesses and represents your brand. Of course, all of this only applies if you know how to utilize a...
Most people in marketing have heard of the words brand loyalty, brand awareness, and brand identity. Brand affinity is just as important. Learn about brand affinity and how it can help grow your brand! Brand Affinity Brand affinity is about making a connection between...
Many people in business have, at one time or another, heard of the term “SEO.” Most websites have an SEO strategy. But what does SEO mean, and why are so many businesses investing in it? We are going to go over what SEO is and how your business can benefit from using...
Almost everywhere we look around us, we see text. But why do some of those words stick with us more than others? Who do some of them invoke an emotional response? This is where typography comes into play. We will discuss its importance, its elements, and its impact on...
Sonic branding is one of the most commonly used marketing techniques today. Think about all the advertisements that you see on your television and streaming devices. How many of them had jingles or sounds that you recognize and associate with a brand? All these sounds...