4 Services to Improve Your ‘X’ Now

'X' stands for the experience that everyone has with your brand. To improve your 'X,' you must look at all areas of your business to develop a well-rounded strategy. We recommend a 4-dimensional...
Using Personalization in Marketing

Using Personalization in Marketing

How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...

Customer Experience KPIs

Customer Experience KPIs

Today, more and more businesses are becoming more customer oriented to provide the best experience for them as possible. You should always strive to provide a positive customer experience (CX) since they are very important to growing your brand awareness. This is...

Measuring Employee Experience

Measuring Employee Experience

Every company invests a major portion of their revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to...

Reducing Security Risk to Your Business

Reducing Security Risk to Your Business

In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...

Ways A Rulebook Will Benefit Your Business

Ways A Rulebook Will Benefit Your Business

The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...

How to Collect Buyer Persona Data

How to Collect Buyer Persona Data

What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...

How to Engage with your Customers

How to Engage with your Customers

What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...

Step-by-Step on How to Build Your Brand

Step-by-Step on How to Build Your Brand

What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...

4 Services to Improve Your ‘X’ Now

4 Services to Improve Your ‘X’ Now

'X' stands for the experience that everyone has with your brand. To improve your 'X,' you must look at all areas of your business to develop a well-rounded strategy. We recommend a 4-dimensional approach to enhance your 'X.' Brand Creation  Developing a strong...

Using Personalization in Marketing

Using Personalization in Marketing

How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...

Customer Experience KPIs

Customer Experience KPIs

Today, more and more businesses are becoming more customer oriented to provide the best experience for them as possible. You should always strive to provide a positive customer experience (CX) since they are very important to growing your brand awareness. This is...

Measuring Employee Experience

Measuring Employee Experience

Every company invests a major portion of their revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to...

Reducing Security Risk to Your Business

Reducing Security Risk to Your Business

In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...

Ways A Rulebook Will Benefit Your Business

Ways A Rulebook Will Benefit Your Business

The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...

How to Collect Buyer Persona Data

How to Collect Buyer Persona Data

What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...

How to Engage with your Customers

How to Engage with your Customers

What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...

Step-by-Step on How to Build Your Brand

Step-by-Step on How to Build Your Brand

What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...