How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...
Blog Categories:
Customer Experience KPIs
Today, more and more businesses are becoming more customer oriented to provide the best experience for them as possible. You should always strive to provide a positive customer experience (CX) since they are very important to growing your brand awareness. This is...
Measuring Employee Experience
Every company invests a major portion of their revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to...
CX Improvements You Can Make This Year to Remain Competitive
Providing a great customer experience is an essential part of any business. If you provide your customers with bad customer experience, they are likely not going to do business with you again. Customers want to do business with a brand that provides an excellent...
Reducing Security Risk to Your Business
In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...
Develop A Better Customer Experience Through the Use of Video
Have you ever opened an email from a company that was…meh? What did the email contain? Maybe a description of a new product? A link to the shopping page, perhaps? How many of those emails stuck with you? Did you just scroll through them without even blinking an eye?...
Ways A Rulebook Will Benefit Your Business
The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...
Excellent Customer Experience Will Promote Positive Word of Mouth
Word of Mouth (WOM) Word of mouth (WOM) is the passing of information from person to person through oral communication. It is a powerful tool that can bring your business to an entirely new level. WOM allows customers to tell their own stories and experiences. It...
How to Collect Buyer Persona Data
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
How to Engage with your Customers
What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...
Step-by-Step on How to Build Your Brand
What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...
User-Friendly Website Design Enhances Customer Experience
When it comes to developing successful digital strategies when starting a new business, creating a user-friendly, innovative, and eye-catching website is always a bonus feature to ensure a positive outcome. Although opportunities are endless when designing a fun and...
4 Services to Improve Your ‘X’ Now
'X' stands for the experience that everyone has with your brand. To improve your 'X,' you must look at all areas of your business to develop a well-rounded strategy. We recommend a 4-dimensional approach to enhance your 'X.' Brand Creation Developing a strong...
Using Personalization in Marketing
How many emails have you seen that seem identical to all the others? A company is either advertising a new product or service while addressing it toward a "Valued Customer." As you're aware, being called a valued customer is not that personable. This often leads to...
Customer Experience KPIs
Today, more and more businesses are becoming more customer oriented to provide the best experience for them as possible. You should always strive to provide a positive customer experience (CX) since they are very important to growing your brand awareness. This is...
Measuring Employee Experience
Every company invests a major portion of their revenue on customer experience and satisfaction, but not on employee experience. Companies have followed this way of thinking for years, but now things have changed. Now, both small and large organizations are trying to...
CX Improvements You Can Make This Year to Remain Competitive
Providing a great customer experience is an essential part of any business. If you provide your customers with bad customer experience, they are likely not going to do business with you again. Customers want to do business with a brand that provides an excellent...
Reducing Security Risk to Your Business
In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...
Develop A Better Customer Experience Through the Use of Video
Have you ever opened an email from a company that was…meh? What did the email contain? Maybe a description of a new product? A link to the shopping page, perhaps? How many of those emails stuck with you? Did you just scroll through them without even blinking an eye?...
Ways A Rulebook Will Benefit Your Business
The Rulebook is essential to any business looking for help in their marketing and branding efforts. It's important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to spend...
Excellent Customer Experience Will Promote Positive Word of Mouth
Word of Mouth (WOM) Word of mouth (WOM) is the passing of information from person to person through oral communication. It is a powerful tool that can bring your business to an entirely new level. WOM allows customers to tell their own stories and experiences. It...
How to Collect Buyer Persona Data
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...
How to Engage with your Customers
What is Customer Engagement? A quote from Paul Greenburg, who works for Hubspot, said: “Customer engagement is the ongoing interaction between the company and the customer, offered by the company chosen by the customer.” Customer Engagement is one of the top buzzwords...
Step-by-Step on How to Build Your Brand
What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...